How to Use Your Commitment to Transparency to Build Trust
As we celebrate National Homeownership month, it has us thinking about how all of us can continue to provide exceptional service to those buying or selling a home in Arizona this year.
Your buyers depend on your expertise to find their dream home, and your sellers count on your knowledge to help them maximize their return on investment. Expertise is critical to your success as a Realtor, especially in the hot market we’ve seen over the past two years.
However, gaining and keeping your clients’ trust is just as important. We know we work with some of the best, most honest real estate professionals in Arizona, but do you talk about that dedication to win more business?
Your buyers and sellers need to trust you with what might be the largest financial transaction of their lives. According to this article contributor Kate Vitasek, the most important way to cultivate that is something Realtors sometimes overlook: transparency.
Keep reading on how talking about your commitment to transparency can help your clients – and ensure they remain your clients for years to come.
Getting on the Same Page
Many of your clients, especially first-time homebuyers, can be overwhelmed by the homebuying process. A transparent and open communication strategy means sharing exactly what information you need from them and exactly how you can use that information. This sets clear expectations and ensures you have alignment on a common goal.
Closing the Information Gap
Vitasek shares how some people exploit information gaps to gain power over their clients. While this may work once, it leads to failure in the long run. You may close a better deal with unequal information, but if your client doesn’t feel they were treated as equals, they’ll spread the word to their friends and family. With the viral reach that one bad experience can have, that one person may have more friends than you could ever imagine.
Why is this value so important? If you operate transparently, 85% of Americans say they are more likely to give your business a second chance even after a bad experience.
It’s All About Trust
Trust is a two-way street. You’re probably more than familiar with the concept of “trust but verify.” You trust the information you gather from a client, but you do the due diligence to verify that the information is correct. When clients see the effort you put in to build this trust, they will return it ten-fold.
The Premier Title team works hard to earn your trust by honoring our commitments to you and your customers. Our word is everything! Reach out to us today, and let’s discuss what you need from us to make your next transaction a successful one.